Your website is not immortal: The danger of letting it die a slow death (and how to avoid it)
We warned you from the start: creating your own website with magical platforms that promise you the moon… be careful. Yes, at first it seems like a bargain: they sell you cool templates, colorful colors here and there, and they tell you that in four clicks you will have your online page. Pure fantasy! But let’s see, my friend, if it were that easy, you wouldn’t be here looking for answers about why it is crucial to hire a good web maintenance. So make yourself comfortable, I’m going to tell you why you can’t rely on those platforms alone.
Building a website seems, at first, like a walk in the park. But behind the drag-and-drop there is a much more complex reality. What looks like an ideal design and optimal functionality today can become obsolete tomorrow. And believe me, there is nothing worse than discovering that your website is no longer relevant or, even worse, that it is completely down.
That’s why maintaining your website is like oxygen to a human: you don’t see it, but if you’re lacking it, you’re in big trouble. Let’s explore why you need to have someone professional to give that “oxygen maintenance” to your website.
Here we are not talking about something as simple as changing a picture or uploading the last post of your blog. No. Maintaining your website involves something much deeper and, yes, more technical. It is the heart of your digital presence, and if that heart is not beating at the right pace, you are in trouble.
Here are five key things to keep in mind if you want your site to be in the big league. And believe me, it’s not optional, it’s mandatory.
Here’s the first one: keep your website updated. No, I’m not just talking about uploading new content (which is also true). I’m talking about the engine behind your site needs to be up to date. I mean, if you use plugins, themes or any external tool, these things become obsolete before you know it. Updates are the difference between a website that is still alive and one that starts to fail like an old car.
And mind you, it’s not just a matter of “click update”, because that’s where things get tricky. What if updating something breaks the site? Ah, man… that’s the kind of mess that a professional knows how to fix without breaking a sweat. Would you know how to do it? If the answer is no, then you know why you need someone who knows how.
Professional web maintenance is not just about clicking “update” and crossing your fingers. It involves understanding the ecosystem that supports your website and knowing how to anticipate any problems that may arise. Yes, it sounds very technical, but at the end of the day, it’s what ensures that your site keeps running smoothly. No one wants a website that breaks down just when a new customer arrives.
Let’s see, this is key. Your website is the equivalent of your home online, and if it is not well protected, internet thieves (call them hackers, bots or cybercriminals, as you like) will come in like a peacock. Yes, you may think “my website is small, who is going to want to hack it? Big mistake. Hackers do not discriminate by size. They attack you the same if you have a small online store or if you are Amazon.
Can you imagine losing all your customer information or having your site crash because someone decided to play cybercriminal with you? That’s where professional web maintenance comes in. Because an expert will keep an eye on every suspicious movement, will monitor the activity of your site and, if necessary, will act before it gets messy. If you leave your website unattended, don’t cry when you get the bill.
Cyberattacks are the order of the day. And no, you don’t have to be a large corporation to be on hackers’ radar. All you need is for a vulnerability in your website to be there, open like an unlocked door. Good maintenance helps you armor your site by installing security updates and monitoring possible attacks.
Let’s see, this is going to sound familiar. Imagine you enter a website and it takes 10 seconds to load. What do you do? Exactly, you close it and go look for another one. Well, the same thing happens with your customers if your website is not optimized to load fast. Not to mention if your website is not “responsive“, that is, it does not adapt well to cell phones. Did you know that more than 50% of users browse from cell phones? If your website is not optimized for mobile, you are out of the game.
Technical optimization is not only for Google to love you more (which it also does), but also so that users who come to your website don’t run away because it takes forever to load. This is where web maintenance comes in: speed, performance and adaptability. The three musketeers of online success.
If your website doesn’t fly, your business stagnates. It’s as simple as that. Technical maintenance makes sure that everything runs smoothly, eliminating everything that’s unnecessary and optimizing every detail to make your website fast and efficient. Because who has time to wait on the Internet? No one does.
You already know: if you don’t appear in Google, you don’t exist. Let’s not fool ourselves. You can have the most beautiful website in the world, with the perfect colors, well-written texts, and everything you want. But if it is not well positioned in search engines, nobody will find it. And here, the SEO is king.
SEO is not black magic, but neither is it a matter of four little tricks that you can learn in an afternoon. You need someone who knows how to adjust the text, images, metadata and even the code of your website so that Google decides that you deserve to be on its glorious first page. And if you’re not willing to do the job right, forget about appearing in the first results. Because yes, SEO is also part of web maintenance.
SEO is the difference between being found in the internet jungle or remaining invisible. And in such a competitive market, you can’t afford to let your site get lost in the depths of Google. Good maintenance includes constant tweaking to keep your website relevant to search engines.
Here comes the beauty part. Of course, having a beautiful and functional website is not something that happens by accident. It takes a team that knows how to capture the values of your business in the design, who knows how to choose the colors, fonts and even the right images to convey exactly what you want. Because believe me, putting generic stock photos and pre-designed templates is not going to make your business stand out.
Professional design goes beyond aesthetics. It is the letter of introduction of your business. A clean, optimized design that works perfectly is what will make your customers stay on your website instead of leaving in awe. And a good web maintenance ensures that the design is always updated and working at 100%.
Design is not just about making your website look pretty. It’s the first impression you make, and you know what they say, “there are no second chances for a first impression”.
Let’s see, this is a no-brainer. Outsourcing web maintenance will free you from a lot of headaches. And even more if you are one of those who have no idea how this works. Because yes, it is true that you can try to do it yourself, but between the time you are going to invest (that you could use for more important tasks of your business) and the risk that something goes wrong, the price to pay is high.
Besides, do you know how much it would cost you to hire someone on staff to take care of the maintenance of your website? Quite a lot, and that’s not counting the tools they need, their salary, the workspace… It will be more expensive and, probably, it will not guarantee the results that a specialized company can give you.
Outsourcing the maintenance of your website ensures quality, performance and peace of mind. Because you can focus on what really matters: growing your business. Let the experts take care of the rest.
In closing, I’ll make it clear: outsourcing web maintenance will not only save you time, it will save you money and, most importantly, it will save you a lot of headaches.
So now you know, if you have a website or know someone who is struggling with one of those miracle platforms, share this article.
If you want to have the website you want or increase the online visibility of your brand, we know how to do it.
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