The truth about PageSpeed Insights

You may be asking yourself: What is that? ?

Human beings are impatient by nature, and this has been scientifically proven. 

This fact can hurt us as an online business, because if we have a slower than normal website loading speed, they may become impatient and abandon us.

=””” figcaption=””>Users are impatient by nature

Therefore, the loading speed will affect your ecommerce sales. 

Find out how to know if it is affecting you positively or negatively. ?

What is Google PageSpeed Insights and what is it for?

Google PageSpeed Inisghts is a tool launched by Google, free and very easy to use.

All you have to do is enter the URL of your website and start analyzing!

It will provide you with a lot of information that you can use to improve your online site.

Through PageSpeed’s analysis you will be able to implement the improvements it recommends and these will serve to improve your SEO positioning.

This tool not only analyzes the loading speed, it will tell you good practices in general to improve SEO.

It will give you a score for both types of devices (mobile or tablet and also for the computer version) from 1 to 100 with their respective tips and suggestions.

You may be wondering why the loading speed of your web site is so important. ?

Advantages of fast loading speed

Making your website faster than Usain Bolt is going to be very important for your online business. 

Here are some of the reasons why:

• ⬆️ conversion rate: we have mentioned it before, but if your website is slow the user will abandon without doing any desired action, so it will affect conversions.
• ⬆️ Better user experience: a faster loading page will make them happy. If the interaction of the website with the user is fast, it will cause them to have a positive perception of the online business.
• ⬆️ ROI: It is the return on investment indicator, so if conversions increase, sales will increase and therefore we will get more profit for every euro invested.
• ⬇️ bounce rate: if they have to wait too long, they will abandon the page, and it will count as a bounced visit, so if we reduce the loading time, this ratio will decrease.
• ⬆️ Indexation: a lower bounce rate will affect the Quality Score and will make your ranking in search engines higher. A slow website is detrimental to rankings.

Every second of delay in loading your web page is 7% less possible conversions. 

Therefore, improving speed will directly and positively affect the above mentioned ratios and will be positive for your business in general.

Benefits and tips for using Google PageSpeed

G.P.S . will provide you with techniques to improve loading speed and SEO positioning, and give you tips on how to do it.

When you do the analysis, PageSpeed will give you the information in 3 colors:

• 
  Red
  Red: these are things that you will have to fix to improve the grade.
• Yellow: aspects that can be improved, but will not vary much in the grade.
• Green: elements that are OK and do not need to be touched.

The score from 1 to 100 will be given separately for “mobile” and “computer”.

Here are some aspects that PageSpeed will describe to optimize your site:

Avoid redirects

It is an error that rarely happens, but if it does, you should consider the general functioning of your website.

Optimize your images and other resources

In other words, make your images lighter so that the page has less weight to load. 

We use a tool to make the images have less KB:
Squoosh
. It is very easy to use, just insert the image and download the optimized one:

You can also compress website resources with
GZIP
.

Browser cache

Specify the browser cache. It is an easy rule to follow. It will depend on the web server we use.

You will need to edit the .htaccess file. 

But if you do not know very well what we are talking about, do not worry because this element does not usually give error. Because the TTLs required by PageSpeed are very low and you will not have errors.

Lower server response time

If you improve the server response time, you will lower the loading times of the contents on the website.

According to PageSpeed, ideally no more than 0.2 seconds.

To improve this time you could install an effective caching plugin.

The size of the top of the page

Normally, G.P.S. will ask you to reduce the load of that part of the website.

The first thing users see when they enter is the top of the page, so many web designers overload it.

If you see this data in red, reduce this part, because this will directly affect the loading speed.

Beware of Javascript

It is likely that Javascript is blocking some of your content and cannot be displayed.

You will have to remove that blocking Javascript or move it to the end of the web.

There are many more aspects that the Google tool will provide you with, we have given you a pill. 

If you want more information on this topic, at
Kiwop
we have another article.

What are you waiting for to put PageSpeed’s tips into practice?

Now you know what a fast loading speed on your website can bring you and what tips the Google tool gives you.

We know it will be difficult, because there will be a clash of concepts:

Between making it minimalistic to improve PageSpeed Insights score and making a design that catches the attention of your target audience. You will have to find the balance.

If you want more tips on all kinds of digital marketing issues, follow us on our
Instagram
. 

To improve some aspects of PageSpeed, expert assistance will be needed from
web developers
.

If you would like specialized assistance, because we understand that the concepts in this article are complicated, please do not hesitate to contact us.

Come on, you can get a very fast page if you put your mind to it!?