Fashion is one of the most important fields in the process of technological adaptation to the new digital age.
Digital transformation is no longer an option; is a requirement that all companies that want to stay afloat must meet.
Today’s fashion consumers know new technologies perfectly, which is why their purchasing behaviors have undergone significant changes.
Companies that don’t offer an online sales channel don’t just risk losing customers, they’re also putting their online reputation and brand image at stake.
Sales in the online fashion sector have grown exponentially in recent years, positioning the sector as one of the most selling online.
Within this growth, the prominence of ecommerce is undoubted in the face of the benefits that the online fashion sector is currently reaping.
According to data from Statista,the share of sales of clothing purchased online in Spain from 2016 to 2018 already indicated a steady rise in online sales.
Despite the significant initial doubts experienced in the day by many consumers (sizes, order management and returns, among others) the data have continued to increase, accompanied by the global growth of ecommerce.
It is also important to highlight the growing consumer confidence in payment systems and the rise of mobile devices.
Therefore, the fashion sector is increasingly present in online sales around the world.
Ecommerce stars in the growth of online clothing sales and their benefits.
Thanks to ecommerce, the online fashion industry, it is booming globally and globally. According to CESCE’slatest study, online fashion sales are expected to exceed $700 million in transactions by 2022.
The remarkable growth is due to the following reasons:
Today, most fashion ecommerces offer fast shipping and the possibility of return. E-commerce platforms such as Magento, Prestashop and Shopify,among others, make it possible to navigate users through online stores.
As long as ecommerce managers invest in the required maintenance actions(design, usability,etc.), fashion ecommerce can be user-friendly websites that make it easier for the user to buy items in the store.
Today, consumers perceive that buying online is cheaper. In online stores users find greater variety at better prices.
Online businesses can reduce costs (staffing, establishment and storage costs.
For an emerging brand, it’s cheaper to open an online store instead of a physical one.
In addition, the technology associated with marketing is in a good moment, because it is relatively easy to obtain a return on investment, simply by applying good online marketing practices.
There is always a good opportunity to offer the customer a discount. Either because it’s your birthday or because you’ve purchased a product before.
It’s a way to loyalty the customer and buy them back in your store.
One of the drawbacks of e-commerce is the impossibility of seeing the product through the senses. That’s why reviews are helpful.
In most fashion e-commerce, customers give their opinion of the garments, rated different aspects such as, as they look, such as fabric, etc.
Customers value this aspect very positively because it helps them make a decision by having a preceptive outside the company and therefore honest.
There is no fashionable e-commerce that doesn’t have a good search engine. This great filtering ability gives them the option to find their garment and also similar products to fill the basket.
This makes the user experience more rewarding.
The online fashion sector has been able to take advantage of the rise of social networks and especially influencers.
These people have thousands of followers and have a lot of uptake.
They converge very well together because in an easy way they get leads to the website.
We know that aesthetics is very important in e-commerces, especially fashion stores.
The user experience is an important point in making the purchase for the customer. Therefore, it must be perfect for the customer to want to buy and feel comfortable and safe.
Ecommerce is a demanding and direct channel and online sales. Just as it has been the protagonist of shooting sales in the fashion sector, it also needs its own complexities that must be taken care of for optimization.
The main (physical) challenge for online fashion businesses is the logistics strategy,they must have a national, local and international distribution network to deliver orders to their customers.
Due to the strong and increasing competition in the sector, delivery times, accuracy, and availability have become relevant factors for business success and customer loyalty, increasingly important.
In addition to this main physical challenge of online fashion sales, the importance of investing in a good SEO for optimal ecommerce positioning in key search engines such as Google and Bing, SEM strategies,maximizing the conversion rate CRO within ecommerce and maintenance tasks with the aim of maintaining the loading speed of the online store optimized WPO.
Here are some secrets from the fashion industry for you to start with your business.
Now it’s your turn.
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