I’m sure you’ve heard it many times before: having a website is just the first step in your digital business.
For a website to be really useful, you have to get traffic to it (have users visiting it regularly).
In addition to the
SEM
a SEO strategy is a must. That is to say: to appear in the first search positions in Google for free.
Sounds good, doesn’t it?
But SEO is a world of its own and you need to have some basic concepts clear before getting down to business, starting with SEO On Page and SEO Off Page.
For this reason, our purpose with the article is that when you finish reading it, you will know these two SEO strategies and know how to distinguish them.
And without further ado, let’s get started!
But we couldn’t start without a brief review of what exactly SEO is.
SEO stands for Search Engine Optimization, which translates to Search Engine Optimization.
And what does this sound so marketing, what is it really?
Very simple.
Imagine your website is about WordPress web design. What you want is that when people search in Google, Bing, Yahoo or any other search engine for “web designer working with WordPress”, your website comes out on top.
You know: the higher you are positioned in the search results, the more people will click on your link.
As they say: the second page of Google is the ideal place to hide a corpse. And that’s because no one ever looks at this page. Everyone stays in the first one.
Therefore, working on SEO makes your website come out on top when someone searches for words related to your product or service, and consequently, makes your website much more visited.
And the best part: you don’t have to pay for these visits, as they are organic (free).
Very interesting SEO, yes sir.
However, if we go deeper, we begin to see that there are different types of strategies.
Specifically, SEO On Page and SEO Off Page are usually differentiated.
Both are absolutely necessary to achieve an optimal positioning of your website, although quite different from each other.
Let’s see what they are all about.
On Page SEO is nothing more than the optimizations or improvements you make within your website.
Its main objective is to help Google “index” (a marketing term that refers to Google adding you to its search network) your website correctly.
And to make it clearer for you, these are some of the main elements that come into play in an On Page SEO strategy.
Essential: you must choose well the keywords for which you want to appear in Google.
As we mentioned before, if you are a web designer specialized in WordPress, you should appear in Google when people search for these or related words.
It is important that you dedicate time to keyword research.
keyword research
to find out which ones are most commonly searched for, etc.
Knowing your keywords gives you a lot of power, since from now on you will be able to put them in the titles of your static web pages (Home, About me, Services page, etc.) and in your blog (the titles, subtitles, etc., that contain the articles).
It is recommended to place the keywords as far to the left as possible.
It is also essential to put these keywords in these three places, although less and less importance is given to the keyword in the Meta Description. Google prefers that what you write there is interesting for the user and that you end up clicking on the link to read what is inside the web.
To help you understand what they are, we leave you this image below that will be more clarifying.
A basic one: it is forbidden to upload images that weigh a lot, such as 1 MB.
Pages slow down, users end up leaving and you are left sad. And we don’t want that, do we?
Well, you know. You can use online tools such as
Optimizilla
to reduce its size.
And another key element is that you include the keyword in the title (or name) of the file and in the ALT or Alternate Title section.
In this image you can see how to do it in WordPress from the Media Library.
These are the most basic elements of On Page SEO. But you will also have to take into account:
Now that you have mastered On Page SEO, let’s dive into Off Page SEO.
Basically, it is the set of actions you do outside your website to achieve a good positioning in search engines such as Google, Bing or Yahoo.
And if you want it even more summarized and to the point: get links from other websites to yours.
But not just any link: they must be from relevant websites in your sector, from the media, etc.
In short: from people who have a certain authority and relevance, and who make people visit your website from theirs.
And this is where we link it with the SEO On Page: obviously, if we do not have content that adds value to our website, the titles and URLs are not well optimized, the images are not well optimized and slow down the loading of the page, etc., it will be difficult to get someone to put a link to visit us.
Having said that, we will tell you what are the key elements in Off Page SEO:
Contact with referents in our field and offer to write an article for free in their blog.
With this you get to have a presence on a website relevant to you and your target audience, you generate authority as you have been there providing knowledge of things you master, and, most importantly, you can put along the article links that lead to your website or blog.
This way you get the people who read that reference website to visit yours as well.
Although it has to be done in a subtle way, we also recommend that if you read an article that you find interesting and can contribute some useful information, leave a comment.
You will add value to the people who read you and you will also be able to include a link to your website, just like that. The same in the forums.
This way you will promote your page a lot, others will visit you and may even recommend you and put your link in their publications.
This works very well on LinkedIn and Twitter.
They are mass media and it will give you a lot of authority to appear in them.
Finally, we just wanted to add that both strategies are essential for your website.
There is no one that is more important than the other: the two complement each other.
Although we recommend that, if you are just starting out, you first bet on SEO On Page to put “to tone” your website, and then work on the issue of links.
It will be much easier for you to get quality links if you have a well-optimized basic website.
And remember, if you think this is going to take too much time and you don’t have it, at
Kiwop
we are experts in SEO positioning and we carry out SEO strategies On Page and Off Page.
Contact us at
and ask for your customized quote without obligation.
We are waiting for you!
If you want to have the website you want or increase the online visibility of your brand, we know how to do it.
Shall we start today?
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