20 reasons why you need to invest in SEO

You’ve heard of SEO, you know it works. But do you know why?

As a digital marketing agency, we have seen many of our clients trying to convince their internal managers and CEO’s about the value of SEO and get them to expand their marketing budgets for SEO. More often than not, the reason SEO doesn’t work is because the company has invested too little time, money or resources in it.

That’s why we want to address some of these issues, starting with the most compelling reasons why buying SEO is a good idea.

We wrote this blog post to share the top twenty reasons to invest in SEO. We want to help you understand why SEO is so important and highlight the role it can play in your digital marketing.

#1. SEO IS CRUCIAL IN YOUR MARKETING MIX

SEO is the master when it comes to attracting leads and increasing conversions, but SEO alone will not help you reach your greatest marketing potential. Social media, branding and other marketing strategies will need to complement SEO, so if you are responsible for marketing your business, your challenge is not to choose one strategy or another, but to integrate SEO into your marketing mix.

Unifying marketing strategies is an excellent opportunity for different marketing specialists to collaborate in directing a business manager towards the right mix of marketing services, including SEO.

Marketing specialists and SEO consultants should not be induced to eradicate specialties other than their own, they should help clients build the right foundation, mix and plan, and guide them to implement and manage the most cost-effective strategies aligned with their overall business objectives.

Digital marketing agencies should keep in mind that clients often hire their expertise because they don’t have it themselves; on these occasions, clients may not ask for the most correct option or offer. Instead of always “giving customers what they want,” it’s time to face the fact that customers often don’t know how to select from the various options available to them.

#2. SEO PUTS THE FOCUS ON YOUR WEBSITE

Your website is your best sales rep, it multitasks effectively, tackles thousands of prospects at once and is only limited by what you ask of it.

Search engine optimization brings high levels of attention to your website, generating the highest return by giving it the right emphasis and focus in your marketing arsenal.

#3. SEO IS AN INVESTMENT, NOT A COST

Raising your website’s score to the top 3 on the first page of results, where most clicks go, will provide a massive return on your SEO investment.

A quick and simple calculation will show you how quickly you will recoup what you have invested in effective SEO through increased profits.

#4. SEO PRICES ARE VARIABLE

Keyword analysis, link building and other SEO activities are customized and tailored differently for specific situations. Even among SEO providers, there is a wide range of quality. There are experienced professionals and there are hustlers, amateurs and ignorant practitioners.

As a specialized service, SEO involves a team of people working behind the scenes. Giving them a small budget is a very limiting factor and no amazing results can be expected from their moderate effort.

If you are still not convinced of the synergies involved, request an SEO audit, even if it means paying a fee for the service. It is a safe investment and worth more if it can convince you of the real value of adopting an SEO strategy.

#5. SEO IS NOT EXPENSIVE

When comparing different marketing agencies or SEO consultants, you may be tempted to choose the least expensive one, but in reality, it may be a better idea to choose the most expensive one!

As we said, SEO is not a cost, it is an investment! If one SEO company charges you twice as much as the rest, you should dig deeper into why they are so expensive. For what reasons are they so confident?

This is where SEO pre-analysis or auditing can help. If it shows that your market is large enough to generate enough volume, the competition is weak enough that you can fight and win, and your experience with SEO consultants and SEO firms over time shows that you are getting a higher amount of targeted traffic from their efforts If this traffic converts at high rates into sales and profits, then the impact on your business from this SEO campaign will be relevant.

Expensive SEO is like buying a car. Why is a Ferrari worth more than other cars? There are many reasons, and similar reasons apply to SEO. Your investment in expensive SEO providers will pay off. At first it may seem like a cost, but if you are guided correctly to the most profitable niches and avenues for more sales and profits, you will end up multiplying your investment.

#6. SEO IMPACTS THE RESEARCH AND BUYING CYCLE

SEO plays a very relevant role in the research and purchase cycle. It’s like a lead magnet, attracting potential buyers to your website through critical and important keywords and phrases that rank high in search engines where searchers are already looking for information about them.

It’s about being where your customers are and directing them to the solutions you offer them.

SEO will increase your sales without proportionally increasing your marketing costs, which will increase profits exponentially over time. SEO can achieve all of your business objectives with a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at a reduced incremental cost.

Don’t assume that people know your brand and believe you are the best option to buy, consumers are constantly researching good deals and comparison shopping.

# 7. SEO IS A HIGHLY IMPORTANT INGREDIENT

If you have just invested a large amount of money in your new website or e-commerce site, the last thing you want to hear from a consultant is that you need to invest even more money to make the site visible in search engines.

As SEO experts, we work for clients who have amazing websites and want us to implement SEO on them. But we can’t do magic, and unfortunately that’s not how it works. Keeping SEO in mind while planning your website structure, content management system (CMS), URL syntax and web design provides the best results for your business. It can help you map old URLs to new ones, adapt your landing pages to user intent, lead prospects and preserve old rankings that may have taken you years to achieve.

You don’t make a cake and put all the sugar on top, at the end. First mix the sugar and all the other ingredients while preparing the cake.

Hiring an SEO expert can help you even if you started in the wrong order, but it will take more time, more effort, more money and a lot of re-engineering work to get the SEO right later on.

#8. YOUR CMS IS SEO-FRIENDLY AND THAT’S GOOD, BUT NOT GOOD ENOUGH

Your CMS provider may have told you that it is optimized for SEO, but that doesn’t mean that all the work is done. So don’t be fooled. because that’s not all the SEO you need. SEO is not just about code.

CMS code is only a small fraction of SEO as a whole. By providing the right framework for your website, a CMS that is SEO-FRIENDLY can help. But it takes much more to master search engines. There are more than 200 ranking and ranking factors, and the algorithms change every year.

Content is king and your CMS doesn’t have much to do with that.

SEO is not new, but many CEOs and managers have not been formally educated on the importance of good SEO for any online business. It is a highly technical and sophisticated marketing technology.

#9. SEO CAN MULTIPLY THE IMPACT OF YOUR BUSINESS

SEO is your digital business card. It can multiply your impact massively by putting your website in front of targeted users.

There is a good reason to delegate it to professionals. They will ensure that your website reaches the right audience and is viewed by a broad segment of your audience, so that your digital business card gets visits from qualified leads and converts them into cash-spending customers.

By ignoring SEO, you are hiding your fancy new website from the public. A website that could have been seen by thousands of your best prospects and ideal clients. A website that is now letting Google rank it as it pleases.

SEO will help more people find your website.

Your website is the first point of contact with your audience. It generates leads, qualified leads and attracts potential customers, but unless people can find it, your website is useless. SEO plays an invaluable role.

SEO is not just about ranking a site in search results, getting more clicks and views, or maintaining optimal bounce rates. Modern and effective SEO must be based on the objectives and strategies of the company…

#10. GOOD SEO MEANS FREE ADVERTISING

SEO allows you to decide how your business should appear in search results. If thousands of your potential customers are seeing “random text”, you are missing a wonderful opportunity to get free advertising. It’s like leaving the text “lorem ipsum” on your printed marketing materials!

If you don’t strategically create title tags and meta descriptions for your website, that’s what you’re allowing. And that’s not good for any business. The

#11. SEO AND SOCIAL MEDIA

SEO plays an important role in social networks, because the content shared by users on social networks is directly related to specific SEO parameters, such as title tags and meta descriptions.

Together with your marketing and communications department, an SEO expert can help you manage this process.

Through SEO, you can control what people read, think and do on social networks and spread through their networks.

#12. A PROFESSIONAL SEO REQUIRES MORE THAN PROGRAMMING SKILLS AND A SEO FRIENDLY CMS

SEO involves marketing and communication, a deep understanding of the business and the ability to see the big picture while maintaining overall objectives and goals.

This can’t be done by just anyone, and for this reason, finding a competent SEO expert can be a difficult task.

Handing over your website’s SEO to an in-house web developer or designer may not be a good option. Although web developers and designers are learning more and more about SEO, it is a mistake to make SEO secondary and implement it by following instructions you might have learned in a blog post or seminar.

#13. SEO INSPIRES CONFIDENCE

Your website titles, meta-tags and descriptions are extremely important to strengthen your brand, as they help you communicate a marketing message that is aligned with your strategic business objectives.

Everyone “Googles” everything. Being at the top of the SERP increases the trust and credibility of your website.

The main goal is that when users search for critical keywords / phrases relevant to your business, they should find you at the top of the search results.

You must get inside the head of your prospects. Speak their language Understand their needs Present a solution. Once you do so, you will improve the trust and credibility of your website with your audience.

If your website does not appear on the first page of Google results for your company’s critical keywords and phrases, you have a problem!

#14. SEO IMPROVES YOUR BRANDING

SEO can help you accelerate your branding campaign and make you more memorable.

The more people who visit your website and become familiar with your business, the more likely they are to visit it again and tell others about you. SEO is an effective way to make this happen by ranking your website and attracting web traffic.

#15. SEO WORKS IN THE LONG TERM

Good SEO can last a long time and keep your website on the top page of search results for years. Even after finishing the SEO work, your website can still rank high for your chosen keywords. However, it is better to continue with the services of an SEO expert or in-house team, or you will be putting your high search ranking at risk.

SEO can also be effective in the short term and help businesses that need instant results. But SEO has a very important advantage over other types of marketing with a “short-term” focus:

It is a continuous process. It will need constant adjustments, revisions and changes to keep it moving in the right direction so that it continues to deliver optimal results.

#16. SEO CAN ALSO BOOST OFFLINE SALES

A very high percentage of offline sales are driven by searching for products and services online. According to one of Nielsen‘s studies, 86% of consumers use the Internet to find physical stores and shop offline.

This is the main reason why offline companies should never ignore online marketing, and also why SEO becomes a crucial component of every offline company’s digital marketing strategy.

Your website acts as a 24/7 sales representative, open day and night to attract potential customers to your business.

#17. ONLY A GOOD SEO WILL ATTRACT TRAFFIC WITH HIGH CONVERSION POTENTIAL.

Web traffic from a good SEO campaign has a very high conversion potential.

By addressing your audience’s concerns and problems, building trust, and convincing leads that your company is the best choice for them, you can enjoy a high conversion rate from visits to sales, this is why having an insightful SEO consultant can generate huge returns on your marketing budget spent on optimization.

#18. SEO IS MEASURABLE

All elements of your SEO can be measured, evaluated and corrected.

By continuously monitoring and measuring, you can find out your return on every euro invested in SEO.

#19. GOOD SEO CAN OUTPERFORM PAID TRAFFIC

An exclusive focus on PPC ignores the large unseen component of the search traffic iceberg.

SEO drives 75% of search traffic, while PPC provides just 25% but collects 80% of the marketing budget. If dominating the source of a quarter of the overall traffic gives you such powerful rewards, how much better would they be if you controlled the rest?

#20. YOUR SEO EXPERT CAN BECOME YOUR BUSINESS WEAPON

Your SEO provider can:

• Find keywords and niches with a high ROI where your business can easily generate revenue.
• Conduct market research and competitive analysis.
• Helping you create content to attract quality traffic
• Analyze your business competitors in depth, study their strategy, etc.
• Test your strategies against those of your competition
• Showing you if your current strategy is ineffective

This will save you money and wasted time searching for keywords and niches, leaving you to concentrate your energy on more profitable areas. A good preliminary analysis of the market for the company or business is priceless!

You can avoid wasting time and money chasing the wrong goals, such as more traffic that doesn’t convert or higher rankings that don’t provide the right prospects. Guesswork can lead to unpleasant and expensive surprises. A good SEO strategy eliminates these surprises and provides consistent and reliable results.