WPO – Web Performance Optimisation
We are experts in WPO (Web Performance Optimisation). We optimise the performance of your website.
We are experts in WPO (Web Performance Optimisation). We optimise the performance of your website.
The WPO (Web Performance Optimisation) includes all the actions aimed at improving the speed of a website loading, that is, the speed with which users can load the pages of a website and interact with them.
The WPO (or Web Performance Optimisation), improves the ability of a website to display the total of its content to the user in the shortest possible time.
If you want to have the website you want or increase the online visibility of your brand, we know how to do it.
Shall we start today?
Web speedhas become an aspect that must be taken into account if you want to have your website optimised. It will contribute both in usability (UX) and in obtaining better rankings on search engines (SEO) and better conversion rates (CRO).
If you want to create your website from scratch, or redesign it, we will apply WPO technology from the beginning, so that your website will present an excellent loading speed.
If you do not want to redesign your website, but want to improve its speed, we can also work on its optimisation.
Code compression (HTML, CSS, PHP, JavaScripts, etc.), make certain elements load when necessary or even delete them when they are not necessary.
The images (photos, banners, infographics, etc.) occupy a large part of the size of the website, so its optimisation is extremely important, if not mandatory. Optimizing these elements can reduce the weight of the website by 80-90%.
Storage capacity:The most common is to use a disk for the storage of different websites, it will be important to control the storage capacity so that it does not run out of space.
SSD disks: It is mandatory to use them to speed up the loading speed of the web page.
RAM capacity: A low capacity RAM will limit the loading processes, making them slower.
Traffic limitation:We must take into account the amount of data traffic that the server has, if our website has more traffic than our server allows, we will have serious problems with speed and web load.
Cache: To have an excellent loading speed and interaction it will be necessary to have a hosting with its own cache system.
PHP7:It is mandatory that your server offer the implemented PHP7 software.
It is important to note that the number of plugins installed on a website must be regularly monitored.
Whether you use WordPress, Prestashop, Magento, or other CMS, you must monitor the Plugins or Modules that you install if you want to maintain good levels in your WPO “web performance optimization”.
The modules may be very practical, but having an excessive number of plugins can considerably increase the loading times of a website.
It is important to use lightweight templates and layouts. It will be necessary to find elements that show a good balance between design and performance.
The AMP (Accelerated Mobile Pages) technology is a technology created by Google and intended exclusively for mobile devices. This technology aims to gain importance, as Google has already announced that performance on mobile devices will be key to positioning in the near future, as it will prioritise the indexing of versions of these devices.
Nowadays, user experience is one of the elements to which Google gives more relevance. So applying WPO on a website is essential to position it in search engines. A website that does not have these parameters optimized will not be able to reach large traffic shares within its market.
It is important to optimize the structure of your website, eliminating unnecessary content such as multiple redirects and other elements that add loading time to your website.
If you want to have the website you want or increase the online visibility of your brand, we know how to do it.
Shall we start today?
