Google Ads & PPC Agency: ROAS Over 400%
Management from €600/month, with no percentage of your ad spend; in 2024 the average ROAS across our accounts was above 400%.
- -35% CPA vs Industry Benchmark
- 01 · Audience Who, and with what intent
- 02 · Creatives Tested messages
- 03 · Campaign Bids and budget
- 04 · Landing Measured conversion
- 05 · Attribution From click to real lead
- 06 · Decision Scale or stop, with data
- Every lead recalibrates the bid
In numbers
Auditable Results
Aggregated metrics from accounts managed in 2024.
- >400% Average ROAS Return on ad spend
- €4.2M Ad Spend Managed Annual budget optimized
- 17 Years of Experience Since 2009 in the European market
Definition
What is Google Ads and why do you need a specialized agency?
Google Ads (formerly AdWords) is Google's paid advertising platform where you bid to appear in search results, YouTube, and the display network. PPC (Pay-Per-Click) advertising, also known as SEM, is the discipline that encompasses all paid search advertising strategies.
What's included
Service Deliverables
What you get. No ambiguity.
- Free initial audit of your current account + savings opportunities
- Optimized campaign structure (Search, pMax, Shopping)
- Real-time ROAS dashboard (Looker Studio) + weekly reports
- Monthly strategy call with results analysis
- Enhanced conversions setup and server-side tracking
- Landing page optimization connected with CRO
Why
Traditional PPC Agency vs Kiwop
The problem with management as you know it.
Traditional agencies: report CTR, optimize for clicks, charge percentage of budget (incentive to spend more). We: report ROAS and CPA, optimize for conversion value, and charge fixed fee (incentive for efficiency). Your interests aligned with ours. If we spend less and you sell more, everyone wins.
- >400% ROAS
- Target CPA
- Data-driven Attribution
What's included
Executive Summary
What you need to know to decide.
- Typical ROI 3-5x in the first 3 months if search demand exists
- Visible results from week 2-3 (fast complement to SEO)
- Fixed monthly fee adapted to account complexity and goals
- No percentage on ad spend: incentives aligned with your profitability
- Main risk: without correct conversion tracking, optimization is impossible
- The account is always yours, with full admin access
What's included
Summary for CTO / Technical Team
Technical implementation requirements.
- Google Tag Manager correctly configured on the website
- Enhanced Conversions for tracking with fewer cookies
- CRM integration for offline conversion import
- Landing pages with <2.5s load time (LCP) for optimal Quality Score
- Consent Mode v2 implemented for GDPR compliance
- Merchant Center access if e-commerce (Shopping/pMax)
Who it is for
Is It for You?
Google Ads requires minimum investment and correct tracking. Check if you fit.
Who it's for
- Companies with sustained ad investment on Google Ads and sufficient volume to optimize.
- Businesses with conversion and revenue tracking correctly configured.
- Organizations that know their margins and can define target ROAS.
- E-commerce or B2B with commercial search intent in their sector.
- Teams that need measurable short-term results (complement to SEO).
Who it's not for
- Low-volume campaigns without enough data for Smart Bidding to optimize.
- Companies without conversion-optimized landing pages.
- Businesses without post-conversion revenue tracking capability.
- Sectors where search demand doesn't exist or is minimal.
- If you're looking for "branding" without sales impact measurement.
Key points
Channels We Manage
Specialization in the Google Ads ecosystem, and measured tests in ChatGPT.
- 01
Search Ads
Search campaigns with optimized SKAGs/STAGs structure. Exhaustive negative keywords. Quality Scores >7. We capture direct commercial intent.
- 02
Performance Max
Correctly configured pMax campaigns: segmented asset groups, signaled audiences, and exclusions for control. Not a black box if you know how to configure it.
- 03
Shopping and Product Feed
Optimized Google Merchant: titles, descriptions, and custom labels for segmentation. Feed rules to maximize eligibility and relevance.
- 04
YouTube and Demand Gen
Video ads for awareness with frequency control. Demand Gen for qualified reach. Always with measured conversion attribution.
- 05
ChatGPT Ads
Open in the EU, EEA and Switzerland (31 countries) since 31 August 2026, paid per click or per impression and from €15 a day. We run them as a measured test alongside Google Ads, with the same attribution, and only if your sector can advertise. How they work and when they pay off, in ChatGPT ads.
How we work
Work Process
From audit to continuous optimization.
- 01
Audit and Configuration
Analysis of current account (if exists), conversion tracking validation, KPI and target ROAS definition. Restructuring if needed. Free, no-obligation audit.
- 02
Launch and Learning
Launch of optimized structure. Smart Bidding learning phase: according to Google, it can take up to around 50 conversions or 3 conversion cycles. Quick adjustments based on initial data.
- 03
Scale and Optimize
Scaling what works, eliminating what doesn't. Continuous optimization of bids, ads, and audiences. Weekly reports with business metrics.
Key points
Risks and How We Mitigate Them
Transparency about what can go wrong.
- 01
Budget Waste
Without correct structure, Google spends where it wants, not where it converts. Mitigation: initial audit, placement exclusions, and weekly search term review.
- 02
Incorrect Tracking
Without configured conversions, optimization is impossible. Mitigation: we implement enhanced conversions and server-side tracking before launch.
- 03
Rising CPCs
Cost per click increases every year (16% in two years, according to WordStream). Mitigation: we optimize Quality Score, use long-tail keywords, and improve landing pages.
- 04
Channel Dependency
Google Ads generates results while you pay. Mitigation: we combine with SEO to reduce dependency medium-term. Ads funds while SEO builds.
Technologies
Tool Stack
Technology we use to analyze and optimize.
- Google Ads
- Google Ads Editor
- GA4
- Google Tag Manager
- Looker Studio
- Optmyzr
- Supermetrics
- BigQuery
- Merchant Center
- Enhanced Conversions
- Consent Mode v2
- Server-side Tracking
The proof
Advertising Profitability Specialists
We're not an agency that "runs campaigns". We've been managing Google Ads since 2009 with one objective: documented positive ROAS. In 2024 we managed over €4M in ad spend. Fixed fee because we believe in aligning incentives. One example: in the Google Ads campaigns for Circuit de Barcelona-Catalunya events (F1 and MotoGP) we reached a 6.2x ROAS and an 18% lower CPA than the previous period (see the case study).
- 17 Years in Google Ads
- 4+ Ad Spend Managed (€M)
- >400% Average ROAS
What's included
Engagement Model
Full transparency. Aligned incentives.
- Initial audit: free (account analysis + opportunities)
- Fixed monthly fee from €600/month (typically €600-2,500/month), adapted to your account complexity and goals
- No percentage on ad spend: incentives aligned with your profitability
- No lock-in: cancellation with 30 days notice
- Onboarding (technical review, structure and tracking): €1,500-3,000, one-off
- We measure the return every month against your previous CPA
Sources
Sources for the Figures on This Page
Where the market and case figures we cite come from. The rest are estimates based on our experience. Accessed on 26 September 2026.
- Kiwop indicative prices, September 2026 Management from €600/month (typically €600-2,500/month) and onboarding at €1,500-3,000, excluding VAT. The minimum ad spend we recommend (€3,000/month) is Kiwop’s own criterion.
- Kiwop Labs, observatory of published digital service prices in Spain (September 2026) Median of €300/month for “Google Ads or social media management” (monthly fee; 8 prices verified on 12 Sep 2026). It only counts providers that publish a price.
- Kiwop Labs, open dataset of the price observatory Every price with its provider, its URL and the literal published text.
- Kiwop, Circuit de Barcelona-Catalunya case study 6.2x ROAS on the main campaigns and a CPA 18% lower than the previous period.
- Kiwop experience in Google Ads projects (2023-2026) Average ROAS above 400% and €4.2M in managed ad spend: aggregated data from 2024 accounts, not published per client. Also the timelines: first results in week 2-3 and stable ROAS around month 2.
- Kiwop, about us Kiwop has been working since 2009, based in Reus: hence the years of experience.
- Google, web.dev: Web Vitals “Good” Core Web Vitals thresholds: LCP of 2.5 s or less, INP of 200 ms or less and CLS of 0.1 or less, at the 75th percentile of visits.
- Google Ads Help: duration of the learning period for campaigns The bid strategy can take up to around 50 conversion events or 3 conversion cycles to calibrate (accessed 26 Sep 2026).
- WordStream (LocaliQ), Google Ads Benchmarks 2024 Average Google Ads CPC in 2024: $4.66.
- WordStream (LocaliQ), Google Ads Benchmarks 2026 Average CPC in 2026: $5.42 (campaigns from April 2025 to March 2026). Up 16% on 2024 (our calculation: $5.42 vs $4.66): hence the CPC increase on this page.
- OpenAI: ChatGPT Ads expands across Europe Since 31 August 2026, self-serve in Ads Manager across 31 European countries. Checked on 26 Sep 2026.
- OpenAI: create campaigns for ChatGPT Ads Minimum budget of €15 a day in Europe ($25 in the US); pay per click (CPC) or per thousand impressions (CPM). Checked on 26 Sep 2026.
FAQ
Frequently Asked Questions
What decision-makers ask before hiring.
How much should I invest in Google Ads?
Depends on your target CAC and margin. General rule: if your LTV:CAC ratio is >3:1, scale. If <2:1, optimize before scaling. Minimum recommended: €3,000/month (~$3,250) to have enough data to optimize.
How much does Google Ads management cost and how do you charge?
We charge a fixed monthly fee from €600/month; most accounts fall between €600 and €2,500/month, depending on the number of campaigns and markets; we don't charge a percentage of ad spend: we earn the same whether we spend €10,000 or €100,000, so we only scale when it makes sense for you. Onboarding (in-depth technical review, account structure and conversion tracking) costs €1,500-3,000, one-off; the first opportunity analysis is free. Ad spend is separate and you pay it directly to Google (we recommend at least €3,000/month). Packaged-service providers publish lower prices (a median of €300/month in Spain for Google Ads or social media management in our published-price observatory): the difference is our own strategy, conversion tracking and weekly optimization. Indicative prices excl. VAT; we close the quote once we have defined the scope.
Can I see my account data?
The account is yours, always. You have full admin access. We are invited managers. If we end the relationship, you keep everything: structure, history, audiences.
How long until you generate results?
Visible results from week 2-3 if search demand exists. Unlike SEO, Google Ads generates qualified traffic immediately. ROAS stabilizes around month 2 when Smart Bidding has enough data.
How does conversion attribution work in 2026?
We implement enhanced conversions and server-side tracking to capture conversions that browsers block. We connect with your CRM to import offline conversions and attribute to closed sale.
Google Ads or SEO? Which first?
Both, with different roles. Ads for immediate results while SEO builds the asset. We use Ads data (which keywords and landing pages convert) to inform SEO strategy. Long-term, SEO reduces paid dependency.
Can you run campaigns across several countries, languages and currencies?
Yes. We structure the account by market: geo-targeting, per-country budget and bidding, ads in each region's language, and Merchant Center feeds per currency. We track ROAS for each market separately, not blended, so a profitable country never subsidizes an unprofitable one.
Do you also manage ChatGPT ads?
Yes. Since 31 August 2026 they can be bought in the EU, EEA and Switzerland (31 countries) through OpenAI's Ads Manager, from €15 a day. It is a new channel and we have no results of our own to show yet, so we run them as a 4 to 6 week test alongside Google Ads, with the same conversion tracking, to compare what each customer costs you on each channel. Your company creates the account and invites us, just like in Google Ads. Which sectors can advertise, who sees the ads and what they cost, in ChatGPT ads.
What if it doesn't work?
No lock-in. If you don't see results, you can cancel with 30 days notice. The account and all work is yours. We retain nothing. That's why the initial audit is free: to validate opportunity before committing.
Next step
Suspect Google Is Burning Your Budget?
Free inefficiency audit. We identify ad waste in your current account and calculate immediate savings. No commitment.
- No commitment
- Response in 24h
- Custom proposal
Case studies
Projects where we put it to work
Let's talk.
Initial technical consultation
AI, security and performance. Diagnosis with phased proposal.
- NDA available
- Response <24h
- Phased proposal
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