How and why to include TikTok Business in your networking strategy

It seems that an eternity has passed since TikTok began to be heard in the mouths of everyone, especially the so-called centennials. But no, only a year has passed, and now, it stands as the new fashion platform for both the generic public and companies. In fact, for this new niche the platform has launched another tool; TikTok Business.

This new functionality began last August and opens multiple novelties so that brands can enhance and advertise their content.

At Kiwop, we want your business to be future. That is why we recommend you continue reading this article with everything you need to know about Tiktok Business and how to apply it in your strategy.

What are you waiting for?

Let’s start at the beginning, how does TikTok work?

TikTok is a platform in which audiovisual content is the star. Therefore, if you choose to start creating a strategy on TikTok,you should know that the first step to make it work is to use short videos, with a melody that follows the rhythm of the video and, above all, that deals with a specific theme: travel, landscapes, dialogues, etc.

If your company does not yet have an account on this new social network, we tell you how to do it: register, edit your profile and follow accounts related to what you offer or sell, even to your own competition. In this way, you will keep up to date with the trends to be able to join them.

On the other hand, if you’re worried about video editing on TikTok,they also make it easy for you. You just have to record and, before publishing, you can choose all the videos you need and edit them from the platform itself.

If you find content creation on TikTok interesting, we recommend this Blog about Instagram Reels.

TikTok Business, the new tool for companies

Now, let’s get to the important thing. What is TikTok Business?

Given the growth of registered users on TikTok, a large part of the brands with more presence moved to this platform and began to upload content to reach another type of audience. Given this, TikTok knew how to respond by creating TikTok Business, in which you will find different tools, some still in the testing phase, to be able to advertise your brand through this social network.

One of the main tools is Business Creative Hub, a kind of useful practice guide to improve the content that companies upload to TikTok. Through this, TikTok offers trend information in viral content. To be able to access it, you must have registered your profile as a business account, and in the Settings and Privacy section you will find Business Suite and Business Creative Hub.

Through TikTok Ads Manager, another tool for brands, you can also create ads, monitor them and manage orders without leaving TikTok. An e-commerce adapted to new trends. To access this ad management, you’ll need to download TikTok from the Shopify app store.

For the not too distant future it is also foreseen: TikTok Shopping, from which you can track purchases; Live Shopping, to create live shows with the audience; Inventory Filter TikTok, to manage where ads appear; and finally a marketplace in which creators can align and create joint strategies.

The usefulness of TikTok in your networking strategy

The question now is, is TikTok useful as a brand strategy?

And the answer is, as in everything, it depends. As with the rest of social networks, before joining all you must know if in them you will find your target. It is not necessary to work them all, but it is necessary to work and optimize those social networks in which you are present.

The advantage of TikTok is that it is not only a social network aimed at the youngest, as is already being seen, but it has a large audience that connects with the new trends in videos and content.

It is essential that your content is creative and focused on going viral, following new trends, seeking engagement with the public and, at the same time, offering interesting content for your target; either in a humorous tone or offering quality information. Of course, it escapes from the news.

Some of the tips we offer you in the creation of new viral content are: work the gifs, use the Hashtag Challenges, create your own filters, promote events and, as in other social networks, collaborate with influencers through TikTok.

Before joining TikTok, it is important that you know that this social network requires a large investment of time. It is not only to hang the videos, it is to know how to implement an adequate marketing strategy both to increase sales and to gain followers.

Now it’s your turn.

If you need help or want us to solve any questions related to your business, we will be happy to do so.

Contact us or follow us on our Instagram profile for more information about digital marketing.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Cheer up and…

Don’t miss the opportunity to make the most of TikTok Business!