When we talk about B2B or B2C we mean different types of business transactions depending on the type of business they refer to. These marketing strategies are used by online businesses.
From Kiwop, we want to show you the great importance of these techniques. Therefore, we will explain its meaning, its differences and give you some examples of B2B and B2C.
The term Business to Business (B2B) refers to business transactions between businesses. In other words, to the purchase and sale of products or services between companies.
In a way, the B2B has always existed, as companies have always exchanged goods to grow their businesses.
However, from a digital perspective, the B2B has taken an important role in the creation of online stores with the aim of grouping sellers and buyers. The business model of these web portals, called marketplaces, based on the commission you charge for each sale to participating companies.
Some very famous B2B examples might be Amazon or AliExpress.
There are several B2B Marketing techniques that you would be very interesting to apply in your online store. Here are some examples to get the information you’re most interested in:
Business to Consumer(B2C) refers to those transactions between the company and the end customer. The presence of online stores and e-commerce is gaining more and more prominence.
1. Direct sellers
It is the most used and is based on the direct purchase of products/services from an online store. They are the typical online stores that we see every day.
2. Intermediary Websites
Business that contacts the company with the end customer. Examples include hotel search pages, travel, and experiences. The page informs the consumer about which company to choose according to the requirements and filters they have previously chosen.
3. Advertising
It is based on ad serving that translates to end products/services. The most appropriate businesses for this type of B2C are online newspapers, as users enter for the interest of the information, but may end up being translated into one of the advertisements published on the web.
4. Community websites
Online communities that share common interests. Through these forums, advertisements are created for products/services intended for the desiredtarget.
5. Subscription Sites
Website that charges a subscription to access company content. Examples include audiovisual platforms such as Netflix or HBO.
In the image, we can clearly see what the differences are between the two:
| B2B | B2C |
| Focuses on the features and functionality of the product or service | It focuses on the benefits of this product or end-customer service |
| Specific data, functionalities and features | It is based on emotions, not so much on their technical characteristics |
| The content is based on the benefits offered by that product or service | Content is simply written and presented through storytelling |
| It’s a slow and complex buying process | The purchase process is trying to make it as easy as possible. And, above all, make it immediate |
| It’s a rational buying decision | It’s an impulsive buying decision guided by the emotions of the moment |
We have made the website of mundoparquet, which has a section both B2C and B2Bin case you want to buy directly (end customer) or if you are an industry company and want to buy at more competitive prices offered by mundoparquet.
It is a type of B2C and B2C intermediary because it offers restaurant information to the end consumer, but its customers are the restaurants (businesses) that offer their information on the page.
Sportiuk is one of the examples of B2C that we have made. It consists of an online sports store focused on the end customer, as it only sells products to the user directly.
This online liquor store is another example of direct selling B2C.
You’ve already known these strategies better, their differences, and some examples that can make you reflect on how to better boost your online business.
If you want to know more about B2B Marketing, don’t miss our latest article Marketing B2B: how to do Digital Marketing between companies.
And remember that if you need help or want us to solve any questions related to your e-commerce, we will be happy to do so. ?
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At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.
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